1. Purpose and Scope
Our agency works with multiple programmatic platforms and technology solutions to optimize digital media monetization. As part of our commitment to quality, transparency, and ecosystem sustainability, we have established a set of guidelines and criteria for all publishers we collaborate with, either directly or through agency partners. This policy applies to all implementations made through platforms such as Amazon Publisher Services (APS), Google AdX, Prebid, Open Bidding, and similar solutions.
2. Guiding Principles
Our work is guided by principles of integrity, respect for users, regulatory compliance, and protection of brand reputation. The presence of advertising on low-quality or inappropriate content sites poses a risk for all stakeholders, making it essential to establish common standards.
3. Publisher Eligibility
We only work with publishers that meet the following criteria:
- Original content, either self-produced or properly licensed.
- Verifiable information and a clear editorial purpose aligned with ethical standards.
- Legitimate traffic sources, with no use of bots, click farms, or deceptive acquisition methods.
- Responsive design and a positive user experience, free from intrusive pop-ups, automatic redirects, or uncontrolled interstitials.
4. Ineligible or Restricted Content
It is strictly prohibited to use our solutions on sites that contain or promote:
- Adult material or sexually explicit content.
- Hate speech, violence, racism, xenophobia, or any form of discrimination.
- Pirated software, torrents, illegal downloads, or unauthorized content distribution.
- Fake news, conspiracy theories, extreme clickbait, or disinformation.
- Automatically generated content with no editorial value or human oversight.
- Mass scraping or unlicensed third-party content reproduction.
5. Minimum Technical Requirements
To ensure a high-quality advertising experience, associated publishers must:
- Properly implement tags and scripts according to each platform’s best practices.
- Ensure ad placements are visible and not manipulated for artificial viewability.
- Comply with local and international privacy and consent regulations (including GDPR, TCF, LGPD, etc.).
- Avoid manipulating technical signals such as user-agent, screen size, or referer to influence demand.
6. Commitment from Agencies and Partners
Agencies or partners working with us in implementing programmatic solutions must:
- Guarantee that included publishers comply with this policy.
- Conduct a prior review of all sites before enabling monetization.
- Assume responsibility for any violation affecting the reputation of advertisers or technology platforms.
7. Monitoring, Auditing, and Enforcement
We reserve the right to:
- Conduct regular audits on associated inventory.
- Suspend or remove any site that violates these terms without prior notice.
- Report irregular activities to involved platforms and restrict future collaborations.
8. Validity and Updates
This policy may be updated at any time to reflect regulatory, technological, or commercial changes. We recommend that all agencies and publishers review it periodically.